Wardrobing – a term coined by Luxotica, the company who have a portfolio of many eyewear brands such as Ray-Ban and Oakley. Usually it is a negative term for those who buy an item, wear it then return the product. It is a form of fraud that is very frowned upon. Luxotica, however are starting to use the term to describe having the right frame and lens for the right situation. The aim is for Sunglasses to become an accessory used by many for everyday outfits, be that in the office, going on a night out or at the gym for example.