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Oakley understands that both sports professionals and keen amateurs seek eyewear that will benefit them in their chosen sport. A 'one-lens-does-all' attitude is no longer good enough as every sporting activity is considerably different, as are the conditions. With this in mind, Oakley introduces the Prizm range of lenses, a huge jump forward in lens technology as each lens is finely tuned to specific sports and their environments, the result is game-changing performance.