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Gianni Versace S.p.A referred to as Versace, is the brain child of the late Gianni Versace. It is an Italian luxury fashion company which he founded in 1978. Donatella Versace, his sister, took over the role of chief designer for the brand following his tragic death in 1997. Versace is synonymous with the Medusa head, which is always prominent in every collection. The inspiration behind the logo hails from the flooring of greek ruins in Rome, where the Versace siblings used to spend time playing. Gianni Versace, being strongly influenced by Greek ancient history, chose Medusa as the official logo as according to greek mythology, Medusa was so stunningly beautiful that whoever fell in love with her had no way back. Gianni Versace had hoped that his collection would have the same effect in the fashion world. The Versace brand is known internationally for luxurious, dazzling collections and Versace creations are often seen worn on the red carpet of the most dazzling events around the world.